Business Planning

• Analysis of current business, product offering and communication/distribution strategies
• Strategic planning that is goal oriented and delivers results

Marketing

• Market and consumer research, product development and implementation
• Creation and execution of  integrated marketing campaigns with a return on investment budget at the front end of the process
• Brand Management including advertising and collateral production and brand integrity

Communications

• Review of existing distribution strategies to ensure maximum coverage whilst retaining revenue integrity and parity across all channels
• Customer Relationship Management (CRM)
• Advice on the appointment of an appropriate partner PR/ Communications consultant to maximise media exposure

Training

• Skills analysis
• Implementation of appropriate Key Performance Indicators (KPI’s) and targets for teams to reward activity that produces desired outcomes
• Development of recruitment campaigns
• Implementation of Account Management that delivers optimum results